Tom Williams Shares the Story Behind Findahome Online on The Growth Diary Podcast
From Redundancy to Running One of Stoke-on-Trent's Best Known Estate Agencies
Tom Williams, Managing Director of Findahome Online, recently joined Keith Atkinson on The Growth Diary Podcast to discuss the remarkable journey of building an estate agency from scratch during one of the most challenging economic periods in modern history.
Today, Tom is recognised as one of the best known independent estate agents in Stoke-on-Trent, helping homeowners, landlords, buyers and tenants across Staffordshire through Findahome Online.
Back in 2010, following redundancy during the aftermath of the global financial crisis, Tom found himself at a crossroads. With a young family, a recently completed house extension and no financial backing, he decided to take a leap of faith and launch Findahome Online.
Tom Williams in the original Findahome Online garden office shortly after launching the business in 2010.
Working from a purpose built office in his back garden and personally delivering thousands of leaflets across Stoke-on-Trent, Tom set out to create a different type of estate agency. At a time when online estate agency was virtually unheard of, Findahome Online was pioneering a model that would later be adopted by national companies.
https://www.youtube.com/watch?v=yz6_r0gqIaI
Topics Discussed in the Podcast
During the episode, Tom discusses:
• Starting Findahome Online following redundancy during the recession.
• Building an online estate agency years before the model became mainstream.
• Why transparent pricing and value for money remain central to the business.
• The impact of the Renters' Rights Act on landlords, tenants and letting agents.
• How Artificial Intelligence is being used within the property industry.
• The importance of balancing technology with human experience and judgement.
• Future plans for Findahome Online, including potential franchise opportunities.
Building a Property Business That Lasts
The podcast explores the realities of running a business through changing property markets, economic uncertainty and industry disruption.
Tom shares honest insights into the challenges faced over the last 16 years, the lessons learned along the way and why Findahome Online continues to focus on delivering a personal service whilst embracing new technology.
The conversation also highlights how the property industry has evolved and why local knowledge, experience and trusted advice remain important when buying, selling, renting or letting a property.
What started as a business run from a garden office has grown into one of Stoke-on-Trent's best-known independent estate and letting agencies, helping thousands of homeowners, landlords, buyers and tenants across Staffordshire.
Watch the Full Podcast
If you are interested in property, business, entrepreneurship or simply want to hear the story behind Findahome Online, this episode is well worth a watch.
Whether you are considering selling your home, letting an investment property or are simply interested in how a local business was built from scratch, Tom's conversation with Keith Atkinson provides a fascinating insight into the journey.
Thinking of Selling or Letting Your Property?
Findahome Online offers professional estate agency and lettings services across Stoke-on-Trent, Newcastle-under-Lyme, Staffordshire Moorlands, Stone, Stafford and surrounding areas.
If you would like a free, no-obligation valuation of your property, contact Tom Williams and the team today.
